Privacy Policy
Effective date: 21 September 2022
Last reviewed: 21 January 2026
This Privacy Policy explains how Direct Renting Limited collects, uses, shares and protects personal information when you use our website, contact us, enquire about accommodation or a property partnership, make a booking, enter into an agreement with us, or communicate with us in the course of business.
Our website is used to collect enquiries. Visitors cannot currently complete or pay for a booking directly through the website. Bookings, contracts and payments are arranged separately after an enquiry.
Who We Are
Direct Renting Limited is the data controller responsible for the personal information described in this policy.
Company number: 14067889
Registered office: 3 Derwent Road, Scunthorpe, England, DN16 2PF
ICO registration reference: ZB462678
Email: info@directrentingltd.co.uk
Telephone: +44 7593 951614
Personal Information We Collect
Depending on your relationship with us, we may collect:
• Identity and contact information, including your name, company, role, postal address, email address and telephone number.
• Accommodation enquiry and booking information, including dates, locations, number of guests, room or bed requirements, parking needs, accessibility requirements and other stay preferences.
• Guest verification information where reasonably required, including proof of identity and proof of address.
• Landlord and property information, including the property address, property type, bedrooms, bathrooms, parking, EPC information, occupancy, availability, condition and refurbishment information.
• Contract and transaction information, including quotations, invoices, payment status, deposits, booking records and correspondence. We do not collect payment-card details through the website.
• Communications, including emails, telephone notes, WhatsApp messages, form submissions, feedback and complaint records.
• Professional contact information obtained through relevant business-to-business communications or publicly available business sources.
• Website and device information, including IP address, browser or device type, pages viewed, referral source and interaction data collected through cookies or similar technologies, subject to applicable consent requirements.
We do not routinely request sensitive personal information. If you voluntarily provide health or accessibility information so that we can consider a suitable accommodation requirement, we will use it only where necessary and lawful.
How We Collect Personal Information
We may collect personal information:
• Directly from you through our Wix website forms, email, telephone, WhatsApp, social media, meetings, booking discussions and contracts.
• From a company, employer, booking coordinator or authorised representative arranging accommodation for guests or workers.
• From landlords, agents, property partners, accommodation providers and other parties involved in fulfilling an enquiry or booking.
• From publicly available business sources, company websites, professional directories and professional networking platforms when conducting relevant business-to-business activity.
• Automatically through website cookies, analytics tools, tags and similar technologies, where permitted by law.
How and Why We Use Personal Information
UK data-protection law requires us to have a lawful basis for using personal information. The lawful basis depends on the purpose and circumstances.
• Responding to enquiries and providing quotations
Information used: Contact, accommodation, guest or property information.
Lawful basis: Steps taken before entering into a contract and our legitimate interests.
• Arranging and managing bookings, stays, corporate lets and property agreements
Information used: Identity, contact, booking, property, contract and transaction information.
Lawful basis: Performance of a contract and our legitimate interests.
• Verifying guests, preventing fraud, protecting properties and managing incidents
Information used: Identity, verification, communication and booking information.
Lawful basis: Our legitimate interests and legal obligations where applicable.
• Issuing invoices, recording payments and maintaining financial records
Information used: Contact, contract and transaction information.
Lawful basis: Performance of a contract and compliance with legal obligations.
• Communicating with business contacts and conducting relevant business-to-business outreach
Information used: Professional contact details and communications.
Lawful basis: Our legitimate interests, subject to direct-marketing rules and the right to object.
• Improving our website and understanding enquiries and referral sources
Information used: Website, device and interaction information.
Lawful basis: Consent where required and our legitimate interests for strictly necessary or otherwise permitted activities.
• Handling complaints, disputes and legal claims
Information used: Relevant identity, contract, booking, property and communication records.
Lawful basis: Our legitimate interests, legal obligations and the establishment or defence of legal claims.
• Complying with laws, regulations and lawful authority requests
Information used: Information required for the relevant legal obligation.
Lawful basis: Compliance with a legal obligation.
Where we rely on legitimate interests, those interests may include responding efficiently to business enquiries, developing relevant corporate relationships, operating and protecting our accommodation and property-management services, preventing fraud, and establishing or defending legal claims.
We consider whether those interests are necessary and balanced against the rights and reasonable expectations of the individual.
How and Why We Use Personal Information
We may contact relevant personnel at companies where our contractor or corporate accommodation services may reasonably be relevant to their role or business.
We may use professional contact details supplied to us, published by the organisation, or obtained from legitimate business sources. We do not currently operate a consumer newsletter programme.
You can ask us to stop direct marketing at any time by replying to the message or contacting info@directrentingltd.co.uk.
We may retain a minimal suppression record so that we can respect your request and avoid contacting you again for direct-marketing purposes.
How and Why We Use Personal Information
We may share personal information only where reasonably necessary with:
• Accommodation providers, landlords, agents, property partners, cleaners, maintenance contractors and other suppliers involved in fulfilling an enquiry, stay or property agreement.
• Website, hosting, communication, customer-management, analytics, document-storage, accounting, banking and payment-service providers. These may include Wix, Google, HubSpot and WhatsApp or Meta where their services are used.
• Professional advisers, insurers, accountants, auditors and legal advisers.
• Government bodies, regulators, courts, law-enforcement agencies or other parties where disclosure is required or permitted by law.
• A potential buyer, investor or professional adviser in connection with a proposed sale, restructuring or transfer of all or part of our business, subject to appropriate confidentiality safeguards.
We do not sell personal information. Service providers acting on our behalf may process information only for agreed purposes and under appropriate contractual and security requirements.
How and Why We Use Personal Information
Some technology and communication providers may process personal information outside the United Kingdom.
Where UK data-protection law restricts such transfers, we use an applicable adequacy regulation or appropriate safeguards. These may include the UK International Data Transfer Agreement or the UK Addendum to approved contractual clauses, together with any required risk assessment.
You may contact us for further information about the safeguards relevant to your personal information.
How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, safety and dispute-resolution requirements.
Our usual retention approach is:
• General enquiries that do not proceed
Up to 24 months after the last meaningful contact, unless a shorter or longer period is justified.
• Bookings, contracts, invoices and core transaction records
Usually six years after the end of the relevant booking, contract or financial year where needed for tax, accounting or legal claims.
• Identity or verification copies
Only for the minimum period needed to complete verification and manage immediate safety or fraud risks, unless the law or an active dispute requires longer retention.
• Landlord and property-partnership records
For the duration of the relationship and usually up to six years afterwards where necessary for contractual, accounting or legal purposes.
• Business-to-business prospect and outreach records
While the relationship or business relevance continues, subject to periodic review. We may retain a minimal suppression record to honour an objection to direct marketing.
• Website analytics and cookie information
According to the lifespan shown in our cookie controls and the configured retention period of the relevant analytics service.
• Complaints, incidents and legal claims
For as long as the matter remains active and afterwards for the relevant legal limitation period.
Cookies and Website Analytics
Our website may use strictly necessary cookies and, where enabled with the required permission, analytics or other non-essential cookies and similar technologies.
These technologies may help the website operate securely, remember visitors’ choices, measure visits, identify referral sources and understand how visitors use the website.
Where consent is legally required, non-essential technologies should not be activated until the visitor has made a choice. Visitors should be able to reject non-essential cookies as easily as they accept them and change their preferences later.
Details of the technologies in use, their providers, purposes and lifespans should be available through the website’s cookie banner or cookie settings.
Browser controls can also restrict or delete cookies, but doing so may affect website functionality. The website’s cookie controls, once configured, form part of this Privacy Policy.
Security
We use reasonable organisational and technical measures designed to protect personal information against accidental loss, unauthorised access, alteration or disclosure.
Access is limited to people and service providers who need the information for an authorised purpose.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.
Your Data Protection Rights
Depending on the circumstances and the lawful basis used, you may have the right to:
• Ask for access to your personal information and receive a copy of it.
• Ask us to correct inaccurate or incomplete information.
• Ask us to erase your information in certain circumstances.
• Ask us to restrict the processing of your information in certain circumstances.
• Object to processing based on our legitimate interests.
• Object at any time to the processing of your information for direct-marketing purposes.
• Receive certain information in a portable format where the right applies.
• Withdraw your consent at any time where consent is the lawful basis. Withdrawing consent does not affect processing that was lawful before the withdrawal.
To exercise any of these rights, contact info@directrentingltd.co.uk. We may request information necessary to verify your identity.
Data-protection rights are not absolute, and an exemption may apply in certain circumstances. We normally respond within one month, subject to the rules allowing an extension for complex or numerous requests.
Complaints
Please contact us first if you have a concern about how we use your personal information so that we can try to resolve it.
You also have the right to complain to the Information Commissioner’s Office, the UK’s data-protection supervisory authority.
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Third-Party Links and Services
Our website and communications may contain links to third-party websites or services.
Those organisations control their own privacy practices, and Direct Renting Limited is not responsible for how they collect or use personal information.
We encourage you to read the relevant third party’s privacy information before providing personal information through its website or service.
Changes to This Privacy Policy
We may update this Privacy Policy when our services, our systems or any legal obligations change.
The current version will be published on our website with a revised effective date or last-reviewed date.
We may also communicate material changes using another appropriate method.
Contact Us
For privacy enquiries or to exercise your data-protection rights, please contact:
Direct Renting Limited
Email: info@directrentingltd.co.uk
Telephone: +44 7593 951614
Postal address: 3 Derwent Road, Scunthorpe, England, DN16 2PF
Company number: 14067889
ICO registration reference: ZB462678